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Blog

Our thoughts on marketing communications topics that are on our mind, tips, client spotlights and our updates and news. You’ll find it here.

Brand positioning statement

By warren 20 July 2022 Industry Spotlight

Brand positioning statement: what it is and how to know if yours is working

Does your company have a good positioning statement – a clear, focused statement that differentiates you from other companies in the market in the minds of your customers? These three steps will help you determine if your positioning statement is up to snuff.

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BioSonics Expanding the reach of a well established brand

By warren 20 June 2022 Client Spotlight

BioSonics: Expanding the reach of a well-established brand

Aukema helped BioSonics, a manufacture of aquatic monitoring equipment, re-position their brand as a critical player in enabling environmentally responsible development of the Blue Economy.

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Central Health

By warren 18 June 2022 Client Spotlight

Central Health: A UX & accessibility report

We helped Central Health, a Public Hospital District in Austin, Texas improve their digital marketing efforts and deliver on their crucial mission: to provide vulnerable, low-income Travis County residents access to quality health care coverage and services.

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Verdant desktop combo

By warren 20 January 2022 Client Spotlight

Verdant Health Commission: Designing a website for everybody

We recently designed a brand-new look and feel for the Verdant Health Commission website, prioritizing a straight-forward, accessible user experience.

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T Mobile BYOC Program Educating building owners about in building wireless

By warren 15 January 2022 Client Spotlight

T-Mobile BYOC Program: Educating building owners about in-building wireless

With 80% of mobile calls beginning and ending in a building, it was important for T-Mobile to educate building owners and operators about the need for strong, reliable indoor cell coverage and the impact poor coverage could have on their bottom line.

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Home Lyssn combo

By warren 20 August 2021 Client Spotlight

Lyssn: Using machine-learning technology to improve behavioral health and wellness care

Born out of 12+ years of academic research, an innovative AI startup has set out to improve the way we teach, provide, and support wellness and behavioral care. They had the tech and the vision; they just need a comprehensive marketing plan.

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OneEastside SPARK Helping eastside businesses find their SPARK

By warren 15 August 2021 Client Spotlight

OneEastside SPARK: Helping eastside businesses find their SPARK

We were honored to be a part of the launch of OneEastside SPARK, a new grant-funded Center for Business Resilience and Innovation – including naming and brand development for this new non-profit.

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GH image small

By warren 20 May 2020 Client Spotlight

G&H Towing: Marine Towing in the Lone Star State

Bolstering recruitment efforts and brand recognition for this long-standing, but often behind the scenes, brand.

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MSRC How much information can you pack into a website

By warren 18 May 2020 Client Spotlight

MSRC: How much information can you pack into a website?

MSRC is a leading national provider of marine spill response services, servicing a wide variety of customers. But with a large breadth of services comes a lot of information and potential confusion. That’s where Aukema comes in!

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A division of Rael & Letson, Aukema & Associates is a full-service strategic marketing communications agency. We help companies large and small successfully uncover their key messages to build their brands and create effective marketing campaigns and compelling communications. We partner with our clients for the long-term, providing marketing strategy and planning, brand development, web design, and integrated marketing communications.

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