We sat down with our Lead Developer, to discuss why we don’t design WordPress websites using third-party themes and templates, and how our new SitePilot subscription is a cost-effective alternative to a template site.
B2B companies with complex offerings can struggle to find a single way to describe themselves. Instead, they customize the description for each audience. Here are three reasons it’s crucial for every company to have one positioning statement to use with everyone.
Does your company have a good positioning statement – a clear, focused statement that differentiates you from other companies in the market in the minds of your customers? These three steps will help you determine if your positioning statement is up to snuff.