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Category: Industry Spotlight

WordPress websites using third-party themes

By cynthia 27 October 2022 Industry Spotlight

Why we don’t design WordPress websites using third-party themes and templates

We sat down with our Lead Developer, to discuss why we don’t design WordPress websites using third-party themes and templates, and how our new SitePilot subscription is a cost-effective alternative to a template site.

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aukema biz dev heroimage2 v2

By warren 25 August 2022 Industry Spotlight

Need help describing your complex B2B business? You are not alone

B2B companies with complex offerings can struggle to find a single way to describe themselves. Instead, they customize the description for each audience. Here are three reasons it’s crucial for every company to have one positioning statement to use with everyone.

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Brand positioning statement

By warren 20 July 2022 Industry Spotlight

Brand positioning statement: what it is and how to know if yours is working

Does your company have a good positioning statement – a clear, focused statement that differentiates you from other companies in the market in the minds of your customers? These three steps will help you determine if your positioning statement is up to snuff.

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Aukema & Associates is a full-service strategic marketing communications agency. We help companies large and small successfully uncover their key messages to build their brands and create effective marketing campaigns and compelling communications. We partner with our clients for the long-term, providing marketing strategy and planning, brand development, web design, and integrated marketing communications.

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