How We Work

Each project is assigned a team consisting of a Strategic Communications Consultant/Account Manager, Web Developer and Graphic Designer who work together to design a world-class customer experience by carefully considering user motivations and needs and developing a site structure and interactions that are intuitive for information discovery and usability.

Bespoke Website Foundation+ Website SitePilot℠ Website Subscription
Discovery & Strategy      
In-depth discovery meeting to gather information and branding
assets, establish site goals, understand users and desired
functions and features of site
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Creative brief detailing requirements and recommendations check close close
Site Architecture      
Site map with review, revisions, sign off from client check check check
Wireframes of entire site with review, revisions, sign off from
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UX/UI Design      
Two design directions to establish the “look and feel” of the
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Based on chosen design direction, mock-ups of homepage,
secondary, tertiary and special format pages in desktop and
mobile, followed by application of design for all pages
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Based on brand direction, example gathering and discovery,
establish a style guide for the website development
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Content development: copy, headlines, page titles, captions and
text for SEO purposes, image descriptions and tags
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Source images and other graphic elements check check check
Gather any documents or links to include on the site check check check
Coding of site on a staging site with periodic progress
check-ins with client
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Style guide creation to apply sitewide, bespoke theme
development for all pages, page by page build
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Based on established style guide and required functionality,
brand and customize Foundation+ platform to meet desired
aesthetic direction and build out necessary functionality
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Testing Through Go-Live      
Testing and polishing including client review and test of entire
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Site launch followed by hyper care for 5 days post-launch check check check
Provide client user accounts to staging and live sites and
provide a virtual training session and videos to designated
staff to update the website
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Web Hosting and Maintenance      
Ongoing hosting, security, performance enhancements and
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Manage content updates and revisions on a monthly basis Optional Optional check