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Blog

Our thoughts on marketing communications topics that are on our mind, tips, client spotlights and our updates and news. You’ll find it here.

aa blog first impressions mar 2024 featured 2560x1440 1

By MeganA 26 March 2024 Industry Spotlight

You never get a second chance at a first impression

There is real value in simplifying, streamlining, consolidating, and having a professional, consistent brand look and feel for your new hire packet to help inspire confidence and remove the anxieties employees can feel about signing up for their benefits.

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aa blog mental health oct 2023

By MeganA 30 October 2023 Industry Spotlight

Mental health resources: moving participants from awareness to action

To help employees find behavioral health care that works for them, many health plans are adding services or looking to better promote their existing resources.

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aa acquisition 2023 blog

By cynthia 16 August 2023 Company News

Aukema & Associates is Now a Division of Rael & Letson

We are thrilled to announce that we have been acquired by Rael & Letson, an employee benefits consulting firm.

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auk blog apr 2023 taft hartley 2560x1440 1

By MeganA 18 April 2023 Company News

Taft-Hartley Trusts: Helping plan participants understand their benefits and how to use them

We partner with Taft-Hartley Trusts to provide strategic communications consultation, customizing communications based on the demographics of plan participants and the goals of the Trust, and employing the most effective tactics to reach participants and their families.

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auk blog apr 2023 2560x1440 1

By MeganA 11 April 2023 Company News

Redmond Space District Takes Off with a Sleek New Logo

At Aukema & Associates, we love working on projects that have a meaningful impact on our community, so we were thrilled to help launch the Redmond Space District with the design of a new logo.

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SitePilot website subscription

By cynthia 30 November 2022 Company News

SitePilot – The most cost-effective way to launch, maintain and grow your professional website

Our one of a kind SitePilot monthly subscription solves the biggest problems we have heard over the years from small businesses when it comes to launching, maintaining and growing their website.

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Feed Kiddos Donation Center Signage 2560x1440 1

By MeganA 15 November 2022 Client Spotlight

Lending a helping hand to feed every kiddo in Snoqualmie

This year, Aukema & Associates was thrilled to have the opportunity to help a non-profit program formerly called the Weekend Food Backpacks program rebrand itself to the Feed Kiddos program.

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WordPress websites using third-party themes

By cynthia 27 October 2022 Industry Spotlight

Why we don’t design WordPress websites using third-party themes and templates

We sat down with our Lead Developer, to discuss why we don’t design WordPress websites using third-party themes and templates, and how our new SitePilot subscription is a cost-effective alternative to a template site.

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aukema biz dev heroimage2 v2

By warren 25 August 2022 Industry Spotlight

Need help describing your complex B2B business? You are not alone

B2B companies with complex offerings can struggle to find a single way to describe themselves. Instead, they customize the description for each audience. Here are three reasons it’s crucial for every company to have one positioning statement to use with everyone.

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A division of Rael & Letson, Aukema & Associates is a full-service strategic marketing communications agency. We help companies large and small successfully uncover their key messages to build their brands and create effective marketing campaigns and compelling communications. We partner with our clients for the long-term, providing marketing strategy and planning, brand development, web design, and integrated marketing communications.

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