Strategic, Results-Driven Approach
We always start with strategy, understanding that every touchpoint is important and every piece of marketing collateral is part of a larger whole. We begin by listening carefully and planning thoughtfully to help our clients determine the most effective strategies to meet their goals – then we help deliver on the plan, measure results, and adjust messages and tactics to increase effectiveness.
Brand Strategy
We have helped companies large and small develop strong, consistent messages, communicate their competitive advantage in compelling ways, and implement a brand strategy and visual identity that sets them apart. Our proven process begins with establishing a baseline understanding of your market opportunity and competitive position, then building a messaging platform to clearly articulate your value proposition.
Key Marketing Services include:
- Brand strategy
- Positioning and messaging
- Brand identity and logo design
- Naming
- Brand management
Integrated Marketing Communications
What’s the best way to consistently communicate your message? Most likely it’s a mix of marketing and communications tactics. We develop marketing, sales and business development materials, create marketing campaigns and advertisements, manage outreach for special events, launch products, pitch stories to media, and more – all with an eye toward building your brand and meeting measurable objectives.
Key Marketing Services include:
- Multi-channel marketing campaigns
- External and internal communications
- Graphic design
- Sales and marketing collateral
- Events and presentations
Every company needs an accessible, compelling website with clear and effective calls to action, well-organized content and smooth navigation on any device. We provide everything needed to launch a beautiful website and update it over time. This includes website design and development, content strategy, web hosting, maintenance and support. We offer three packages to fit the needs and budgets of our clients.
Key Marketing Services include:
- Custom mobile-first web design and development
- SitePilot℠ website subscription
- Web hosting and maintenance
- Search Engine Optimization (SEO)
- UX/UI audits
Digital Marketing
From posts that get followers thinking and emails that drive conversions to articles and white papers that align with sales goals, we create content and social strategies to help you effectively market your business and have meaningful conversations with your customers.
Key Marketing Services include:
- Digital marketing strategy
- Content marketing
- Social media management
- Social media marketing
- Email marketing
Communications Planning
One of the things that sets us apart is our focus on strategic planning. We don’t just complete a brand project, design a brochure, or put together a campaign and then leave you to your own devices. We help develop and manage an integrated marketing communications plan to help prioritize tactics, guide your communications efforts, and support your goals.
Key Marketing Services include:
- Research and analysis
- Communications plan development
- Marketing campaign development
- Strategic communications consulting
Taft-Hartley Trust Services
Aukema & Associates has had a special focus on Taft-Hartley Trust Services for years. This includes work on participant communications, and strategic communications for customized retirement plan and multi-employer health & welfare plans. Now, as part of Rael & Letson, we are deepening our focus in this service area.
Key Communications Services include:
- Branding, logo development and messaging
- Websites
- Newsletters, direct mail, flyers, posters and brochures
- SPDs and plan documents
- Email communications
- Videos
- Social media management