Aukema & Associates is a full service strategic communications consulting firm. We help companies large and small successfully uncover their key messages to build their brands and create effective outreach campaigns and compelling communications. We partner with our clients for the long-term, providing marketing strategy and planning, brand development, and integrated marketing communications.
Strategy should guide tactics, not the other way around
Since first opening our doors in 2002, we have worked to strengthen our clients’ businesses, enhance their images, and contribute to their long-term success and sustainability by using the most effective mix of marketing tactics. Online and print. Social media and face-to-face. Brand storytelling, content marketing, advertising, public relations. Whatever the tactic, strategy comes first in our process, and we make sure we first understand who you are, how you fit in the market, and what you want to accomplish.
Everyone could use an extra couple sets of hands
We work hand-in-hand with our clients on everything from the high-level work of translating vision into words and images, to the daily work of keeping communications up-to-date and campaigns moving forward. Our roots are on the client side, so we are comfortable serving as an extension of your company or jumping in when needed, and learning the ins and outs of your business and processes as we develop and create consistency for your brand.
Our core team handles strategy, content, account management and design.
Megan Aukema founded Aukema & Associates in 2002 and her strategic leadership informs all our work. With a focus on combining strategic brand development with practical tactical planning, she and her staff have helped many companies and non-profits develop and implement effective marketing strategies. Megan’s background is in marketing leadership in both for-profit and non-profit organizations. As the marketing executive in a growing healthcare technology company positioning for acquisition, she experienced firsthand what building a consistent brand can do for the value of a company. As a director at a healthcare non-profit, she developed a special expertise working with collaborative groups of diverse stakeholders.
Charity Gourley is a strategic communications specialist with nearly twenty years of marketing communications and public relations experience. She has been with Aukema & Associates since 2010 managing strategy development and creative initiatives, and overseeing client accounts. Charity is a creative problem solver who is passionate about what good communication can do for her clients. She has experience in multiple industries—from healthcare to technology to maritime transportation—but her focus is always on providing outstanding customer service and effectively managing brands.
Cynthia Peterson is a marketing communications professional with more than fifteen years of experience developing comprehensive marketing communications strategies for large and small organizations. She has extensive experience in brand management, website development, public relations, internal communications, event management, and nonprofit fundraising. Cynthia loves connecting people and ideas through thoughtful dialogue and the creation of meaningful engagement. In her free time, you can find Cynthia volunteering at the Mountaineers or hiking in the North Cascades.
Megan Mowrer is a skilled graphic designer with experience in UX/UI, digital and print design. She has expertise developing visual identities and brand guidelines, designing responsive websites that bring brands to life, and creating impactful social media graphics and advertisements. Megan comes from a fine arts background and is passionate about creating effective, aesthetically pleasing designs. She is a graduate of California Polytechnic State University, San Luis Obispo with a degree in Graphic Communication.
To round out our team, we draw on a network of highly talented designers, videographers, programmers and other marketing specialists. Our close team of experienced specialists helps bring ideas to life to make campaigns a reality.
Our team of designers has years of experience with brand identity, print, and digital and interactive design. Beautiful print or digital newsletters? Check. Amazing PowerPoints? You bet. Leading edge web sites, advertisements, signage and packaging? We’ve got you covered.
Our media buyer has been with us from the beginning, leading our media planning and buying efforts. She puts her negotiating and organizational skills to work for clients with experience in a wide variety of mediums—from television and print to digital advertising.
Our market research partner brings decades of experience with focus group moderation and questionnaire design to provide meaningful qualitative and quantitative research to determine attitudes towards products and services, and gauge public opinion on current issues.
Our digital media partners specialize in creating innovative, tailor-made campaigns, providing content marketing, social media, event marketing, creative campaigns, partner and influencer marketing, and onsite social media team.
Video & Interactive
Our amazing video and interactive team has extensive experience in audio, video, UI and immersive experiences. They put their creativity to work for Aukema & Associates clients, providing customized digital video, visual effects and motion graphics.
With a special expertise in WordPress, our talented developers create websites large and small. With their user-centric approach to web design, they craft high speed WordPress websites that can be accessed anytime, anywhere, on any device.