Unifying the voice of pension funds across the West

When six pension funds merged into a single fund, they needed a name and logo that would help create consistency among the funds and help participants feel confident in the merger and the management of their retirement funds. To do this, we developed a logo for the new fund and use guidelines for the six previous funds to help introduce the new name and explain the transition to their participants.

About Western UNITE HERE and Employers Pension Fund

Western UNITE HERE and Employers Pension Fund is a collectively bargained pension fund managed by a board of trustees.

Services

  • Brand Strategy