Developing an in-depth and ongoing communications plan to educate about and encourage participation in health and wellness benefits
We created a strong brand and new logo for the Washington Teamsters Welfare Trust and developed key messages for participants with the goals of improving awareness and encouraging participation in preventive healthcare services and wellness programs. We conducted market research and site visits across Washington state to determine motivating drivers for their diverse population and to uncover sticking points to accessing their many benefits. From this we created the Trust’s first website which serves as a single hub for contact and plan information. We also created an ongoing communications plan with regular outreach to educate participants on wellness programs, incentives, and plan changes – including bi-annual newsletters, direct mail, workplace support materials, and coordinating with plans and wellness providers on target communications.
About Washington Teamsters Welfare Trust
The Washington Teamsters Welfare Trust is a Taft-Hartley Trust jointly managed by union and employer representatives.
Services
- Brand Strategy
- Integrated Marketing
- Communications
- Web Design
- Communications Planning
