Increasing participant awareness and engagement with in-depth and ongoing communications
We worked with the Washington Teamsters Welfare Trust to build a strong and memorable brand with the goals of improving health and welfare plan awareness and encouraging participation in preventive healthcare services and wellness programs. We developed a new logo and key messages, and conducted market research and site visits across Washington state to assess participants’ needs. We created the Trust’s first website which continues to serve as a single hub for contact and plan information and developed an ongoing strategic communications plan with regular outreach to educate participants about wellness programs, incentives, and plan changes. Communications include bi-annual newsletters, direct mail, workplace support materials, new hire materials, and more. We continue to work closely with the plan administrator and coordinate with healthcare plans and wellness vendors to improve and maximize the impact of targeted communications.
About Washington Teamsters Welfare Trust
The Washington Teamsters Welfare Trust is a Taft-Hartley Trust jointly managed by union and employer representatives.
Services
- Brand Strategy
- Integrated Marketing
- Communications
- Web Design
- Communications Planning
