We helped Business Health Trust (BHT) create and implement a strong brand, new logo and tagline, robust website and active digital marketing program. BHT – an Association Health Plan serving members of the Seattle Metropolitan Chamber and other chambers and business associations across the state – needed a strong brand and messaging platform that included guidelines for associations on how to incorporate BHT into membership materials. We created a partner toolkit with customizable collateral, brand guidelines, and sample content for email, web, and social. We continue to help promote membership with the development of collateral, direct email campaigns, digital marketing campaigns to promote open enrollment, and membership surveys for retention.
Business Health Trust is an Association Health Plan that offers employees benefits to small and mid-sized businesses in Washington state.