Sound Health & Wellness Trust

We helped the Sound Health & Wellness Trust create a strong brand—including new names and logos for both the Trust itself and its new wellness program—and a comprehensive marketing plan to consistently communicate with its 51,000 participants. We developed a robust website and we continue to implement a multi-faceted communications plan to engage Trust participants in wellness activities with monthly postcards, onsite flyers, formatted emails, a quarterly newsletter, case studies and website updates as well as brochures, a video and other marketing pieces. As part of our ongoing strategic work, we have conducted a phone survey, focus groups and online surveys to gather participant feedback on the wellness program and on the effectiveness of the communications.

The Sound Health & Wellness Trust is a Taft-Hartley Trust jointly managed by unions and employers.