Delivering health and wellness information to more than 51,000 union employees across Washington
We helped the Sound Health & Wellness Trust create a strong brand—including new names and logos for both the Trust itself and its new wellness program—and a comprehensive marketing plan to consistently communicate with its 51,000 participants. We developed a robust website and we continue to implement a multi-faceted communications plan to engage Trust participants in wellness activities with monthly postcards, onsite flyers, formatted emails, a quarterly newsletter, case studies and website updates as well as brochures, a video and other marketing pieces. As part of our ongoing strategic work, we have conducted a phone survey, focus groups and online surveys to gather participant feedback on the wellness program and on the effectiveness of the communications.
About Sound Health & Wellness Trust
Sound Health & Wellness Trust is a Taft-Hartley Trust jointly managed by unions and employers
- Brand Strategy
- Integrated Marketing Communications
- Web Design
- Communications Planning
We have been working with Megan and her team for many years. They have helped us with everything from our name and brand, to our website, newsletter, direct mailers and more. We have seen measurable improvements in participant engagement thanks to the creative and professional communications they produce. Even more important, we have a long-term partner we can plan and strategize with, and who we trust to deliver on a robust communications plan each year.