We created communications materials for third-party administrator WPAS to educate participating employers in the Michigan Laborers’ Fringe Benefit Funds about WPAS’ new role as administrator, and to encourage employers to make use of the Employer Portal and online Remittance Tool. Using current brand elements, we updated the brand look and created an announcement letter, website content, and an eye-catching mailer. With the goal of signing up employers for two webinars – one, an introduction to WPAS and the other, training on the Employer Portal – we also created email campaigns, an email template, web headers for the webinar event pages and phone scripts.
About Michigan Laborers’ Fringe Benefit Funds
Michigan Laborers’ Fringe Benefit Funds is a collection of benefit funds that work in conjunction with the Laborers’ International Union of North America.
- Brand Strategy
- Integrated Marketing Communications
- Digital Marketing
- Communications Planning