A new name, logo and brand for an evolving non-profit organization dedicated to helping Washington independent providers survive and thrive
Independent Clinics of Washington (formerly Highline Medical Services Organization) was looking to move away from the Highline name and area association and find ways to educate local, independent healthcare providers on the benefits of joining ICW, boost membership, and encourage active participation. We helped to rebrand and reposition the organization with a new name, logo, brand look and feel, and brand messaging that is more in line with who the organization is today, their diverse population and geographic footprint. In addition, we created brochures, flyers, tear sheets, business papers and cards, notepads, and a new easy-to-navigate website with expand information for patients and providers.
About Independent Clinics of Washington
Independent Clinics of Washington is a non-profit alliance of independent healthcare providers that serve Medicaid and Medicare patients in Washington state.
Services
- Brand Strategy
- Integrated Marketing Communications
- Web Design
- Communications Planning
