Helping to merge service lines communications to strengthen the combined offering and brand value
MER is an integrated supplier of environmental, industrial, and commercial diving and emergency management services and part of the Moran Towing family of companies. In 2018, MER acquired Global, becoming one of the largest privately held marine emergency response contractors in the U.S. and greatly increasing both companies’ national reach and emergency response capabilities. We assisted in marketing and messaging about the united offerings, both internally to employees, and externally to customers — such as the U.S. Coast Guard. In 2023, Moran further united its family of companies under one internal name: Moran Specialty Services. We helped guide this process with evaluation and recommendations on how best to communicate changes, preserve the various brand identities, and we created messaging and shared goals and visions for the combined group.
About MER
MER is a company providing environmental/industrial services, emergency management and commercial diving for maritime; and mechanical services for rail.
Services
- Brand Strategy
- Integrated Marketing Communications
- Web Design
- Communications Planning
- Advertising
