Helping to merge service lines communications to strengthen the combined offering and brand value
MER is an integrated supplier of environmental, industrial, and commercial diving and emergency management services. With the addition of Global, they became one of the largest privately held marine emergency response contractors in the U.S. In late 2018, we began helping to bring the MER and Global brands together. The two companies are complimentary in their service offerings, but not identical. Focusing initially on the target audience of the U.S. Coast Guard we helped MER to quantify and refine the way service lines were presented and created materials that represented the combined capabilities of both brands. We continue to help MER, and many of the Moran subsidiary companies, in uniting communications and creating clear sales and marketing materials.
MER is a company providing environmental/industrial services, emergency management and commercial diving for maritime; and mechanical services for rail.
- Brand Strategy
- Integrated Marketing Communications
- Web Design
- Communications Planning