Aging & Long Term Care of Eastern Washington (ALTCEW) approached us to create fresh, new advertising creative to reach a more diverse audience with their annual ad campaign. Through a comprehensive discovery session, we learned about ALTCEW’s challenges communicating the breadth of their services, distinguishing themselves from long-term care facilities in the area, and making it clear at a glance what to do to get help and information about aging at home. To address these issues and challenges, we developed a campaign that featured a number of real ALTCEW participants and their positive experiences and outcomes working with ALTCEW. To simplify the call-to-action, we focused on driving traffic to their helpline. The campaign deliverables included a creative brief, campaign development, messaging and creative for billboards, display ads and three TV commercials/video spots.
About Aging & Long Term Care of Eastern Washington
Aging & Long Term Care of Eastern Washington (ALTCEW) is a social service agency that helps older adults and adults living with disabilities stay in their homes as they age.
- Marketing campaign development
- Video production