Elevating local voices and perspectives on aging at home in Eastern Washington
In 2023, Aging & Long Term Care of Eastern Washington (ALTCEW) approached us to create fresh, new advertising creative to reach a more diverse audience with their annual ad campaign. To do this, we developed a campaign that featured a number of real ALTCEW participants and their positive experiences and outcomes working with ALTCEW. To simplify the call-to-action, we focused on driving traffic to their helpline. The campaign deliverables included a creative brief, campaign development, messaging and creative for billboards, display ads and three TV commercials/video spots.
Today, we are building off the work of last year, creating a campaign with new ALTCEW participants, as well as assisting in the promotion of local vaccine events and education about the WA Cares program through Meta digital marketing strategies.
About Aging & Long Term Care of Eastern Washington
Aging & Long Term Care of Eastern Washington (ALTCEW) is a social service agency that helps older adults and adults living with disabilities stay in their homes as they age.
Services
- Marketing campaign development
- Design
- Video production
