How We Work
Each project is assigned a team consisting of a Strategic Communications Consultant/Account Manager, Web Developer and Graphic Designer who work together to design a world-class customer experience by carefully considering user motivations and needs and developing a site structure and interactions that are intuitive for information discovery and usability.
| Bespoke Website | Foundation+ Website | SitePilot℠ Website Subscription | |
|---|---|---|---|
| Discovery & Strategy | |||
|
In-depth discovery meeting to gather information and branding assets, establish site goals, understand users and desired functions and features of site |
check | check | check |
| Creative brief detailing requirements and recommendations | check | close | close |
| Site Architecture | |||
| Site map with review, revisions, sign off from client | check | check | check |
|
Wireframes of entire site with review, revisions, sign off from client |
check | close | close |
| UX/UI Design | |||
|
Two design directions to establish the “look and feel” of the site |
check | close | close |
|
Based on chosen design direction, mock-ups of homepage, secondary, tertiary and special format pages in desktop and mobile, followed by application of design for all pages |
check | close | close |
|
Based on brand direction, example gathering and discovery, establish a style guide for the website development |
close | check | check |
| Content | |||
|
Content development: copy, headlines, page titles, captions and text for SEO purposes, image descriptions and tags |
check | check | check |
| Source images and other graphic elements | check | check | check |
| Gather any documents or links to include on the site | check | check | check |
| Development | |||
|
Coding of site on a staging site with periodic progress check-ins with client |
check | check | check |
|
Style guide creation to apply sitewide, bespoke theme development for all pages, page by page build |
check | close | close |
|
Based on established style guide and required functionality, brand and customize Foundation+ platform to meet desired aesthetic direction and build out necessary functionality |
close | check | check |
| Testing Through Go-Live | |||
|
Testing and polishing including client review and test of entire site |
check | check | check |
| Site launch followed by hyper care for 5 days post-launch | check | check | check |
| Training | |||
|
Provide client user accounts to staging and live sites and provide a virtual training session and videos to designated staff to update the website |
check | close | close |
| Web Hosting and Maintenance | |||
|
Ongoing hosting, security, performance enhancements and maintenance |
check | check | check |
| Updates | |||
| Manage content updates and revisions on a monthly basis | Optional | Optional | check |